I recently led the rebrand for Women Leading Ed, a national organization elevating women in education leadership. The goal was to create an identity that felt strong, smart, and deeply connected to the organization’s mission.

At the center of the new brand is a custom WE monogram built from a stack of books—a symbol of knowledge, leadership, and the collective strength of women shaping the future of education. The mark is simple but meaningful: each book forms part of the letter structure, reinforcing the idea of women supporting women, story by story and role by role.

The full identity system expands from this concept, using confident typography, a warm and modern color palette, and flexible graphic elements that echo the stacked form of the logo. The result is a brand that feels authoritative yet accessible, honoring the legacy of education while positioning Women Leading Ed for its next phase of national impact.