A woman with curly black hair, wearing a pink shirt, smiling with eyes closed and fists clenched in a celebratory gesture. The background features a pink wall with red text and graphics related to Kelpie's for All.
Logo for Kelpie Project Trans Kids featuring a stylized kelpie horse icon and bold text on a pastel background.

Kelpie Brand Identity

Brand Identity and manifesto for a trans underwear line seeking to bring more comfort into the trans women's space. To work on something so close to my LGBT identity felt so natural and happened with such ease it didn't feel like work at all. I am forever grateful to my clients for being such trailblazers in the space and allies to the community.

I wish all trans kids had role models like you.

<3

A page of text discussing comfort and change, emphasizing the power of being oneself and making room for personal growth.
A stylized logo featuring a green abstract plant or leaf graphic with the text 'KELPIE' underneath.
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