The Eliot School rebrand honors a rich history in arts and crafts.

The Eliot School sought to honor its history in celebration of its 350th anniversary—older than the country itself. An American treasure, the school is defined not only by its longevity but by its enduring commitment to creativity and making. Rooted in the values of the Arts and Crafts Movement, the identity celebrates timeless tools, hand-making traditions, and the quiet integrity of craft. The wordmark is set in a custom-drawn typeface originally created by Dard Hunter, a key figure of the movement known for his typographic work and woodcut designs. Paired with hand-rendered illustrations of classic maker’s tools, the system reflects a deep respect for process, material, and the human touch behind every object made with care.